Skills for Success

The Sales Ascent

Module / Week One The Ascent
Introduction
Key Accounts to Focus On
Partnership Selling Principles
Module / Week Two Preparation
The Knowledge You Need
Information Resources
Becoming an Expert
Module / Week Three Accessing All Decision Makers and Influencers
Gaining Access to the Top
Voice Mail and E-mail that offer Benefits
Maintaining Access
Module / Week Four Asking the Essential Questions
Stimulating Prospect Interest
Tools for Uncovering Challenges
Finding the Ways Around Resistance
Module / Week Five Active Listening
Priceless Benefits of Active Listening
Getting the Real Message
Twelve Active Listening Practices
Module / Week Six Think Features, Talk Benefits
Uncovering Felt Needs
Selling with the NFRB Progression
Always Be Ready for WIII FM
Module / Week Seven Selling the Value of Advertising
The Types of Advertising
Why Does Advertising work?
Measuring Advertising Success
Module / Week Eight Effective Written Communication
Powerful E-mail and letters
Format and Form Paragraphs
Seven Other Deadly Sins
Module / Week Nine Dancing With the Objections
The Value of Objections
Help from the DANCER
COB or ROI?
Module / Week Ten Closing Throughout the Process
Moving the Selling Process Forward
Closing Methods for Each Step
Using Closes as Tools

Module / Week Eleven Time & Territory Management
Planning, Prioritizing and Controlling
Focusing on the 80/20 Rule
Strategic Sales Goals

Module / Week Twelve Inner Power that Makes it Happen
Learning from the Storms
Building up Inner Reservoirs
Skills from Victories